Toolzie

UTM Campaign URL Builder

The referrer (e.g. google, newsletter).

Marketing medium (e.g. cpc, banner, email).

Product, promo code, or slogan (e.g. spring_sale).

Identify the paid keywords.

Use to differentiate ads.

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How to Use the UTM Campaign URL Builder

Enter destination URL and UTM parameters (source, medium, name, term, content). Get complete tagged URL. Copy and use.

UTM parameters track campaigns in Analytics. Correct tagging essential for campaign reporting.

Frequently Asked Questions

Parameters?

source, medium, campaign required; term, content optional.

Tracking?

Shows data in GA4 Acquisition reports.

GA4?

Yes, fully supported.

Essential?

utm_source, utm_medium, utm_campaign.

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About This Tool

Build UTM-tagged campaign URLs for Google Analytics tracking with the Toolzie UTM Campaign URL Builder. Add utm_source, utm_medium, utm_campaign, and optional parameters to track marketing campaign performance accurately.

How to Use

  1. Enter the destination URL of your campaign landing page.
  2. Fill in utm_source (e.g. newsletter), utm_medium (e.g. email), and utm_campaign (e.g. spring-sale).
  3. Add optional utm_term and utm_content for more granular tracking.
  4. Copy the generated UTM URL and use it in your ads, emails, or posts.

Frequently Asked Questions

What is a UTM parameter?

UTM parameters are tags added to URLs that tell Google Analytics where your traffic came from — the source, medium, and campaign name.

What should I use for utm_source?

Use the referring platform: google, facebook, newsletter, twitter, linkedin, etc.

What is utm_medium used for?

utm_medium describes the marketing channel: cpc (paid search), email, social, banner, affiliate, etc.

Will UTM parameters affect my SEO?

No — UTM parameters do not affect SEO rankings. Google ignores them for ranking purposes.