Markup Calculator
Enter your cost and desired markup percentage to instantly calculate selling price, gross profit, and profit margin — plus the cost for any target selling price.
📊 Your Results
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— profit · — margin
Selling Price
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cost × (1 + markup)
Gross Profit
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selling price minus cost
Profit Margin
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profit ÷ revenue
Markup ↔ Margin
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they describe the same deal
Markup at Target Price
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enter a target price
🎯 What this means
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📚 Want to master pricing and boost your markup?
📖 See top-rated pricing strategy books on Amazon →📌 5 Tips to Set the Right Markup
- ✓ Start from cost, not from a round number. A 100% markup (keystone) on a $50 product gives you a $100 price. But if you just pick $90, your margin drops from 50% to 44%. Always let the cost drive the price, not the other way around.
- ✓ Know the margin behind your markup. A 100% markup sounds generous but is only a 50% margin. A 200% markup is a 67% margin. Use the markup-to-margin conversion above to understand what your markup actually delivers to the bottom line.
- ✓ Vary markup by product category. High-volume staples can carry lower markup (30–50%) because they drive traffic; specialty or slow-moving items need higher markup (100–200%) to cover holding costs and lower turnover. One-size-fits-all pricing leaves money on the table.
- ✓ Factor in all costs, not just COGS. Shipping, storage, shrinkage, payment processing, and returns all eat into margin. If your true all-in cost is $65, not $50, a 100% markup gives $130, not $100. Underestimating cost is the #1 reason markup-based pricing disappoints.
- ✓ Benchmark against competitors. If similar products in your market sell for $80 and your cost is $50, your maximum viable markup is 60%. Knowing the market ceiling prevents you from pricing yourself out of demand. Check competitor prices before finalizing your markup.
Disclaimer: This calculator provides markup and selling price estimates for educational purposes only. It uses a simple cost-plus model and does not account for discounts, returns, volume tiers, taxes, or operating expenses. Not financial or business advice — consult a qualified accountant or financial advisor for decisions about your specific business.
Related Tools
Markup is the cost-side view of pricing. These nine business and finance calculators cover the rest of the picture — from the margin that markup produces, to break-even analysis, ROI, discounts, overhead, and your overall financial health.
- Profit Margin Calculator — the revenue-side complement to markup; calculate margin %, markup %, and target price from cost and selling price.
- Break-Even Calculator — your markup must be high enough to cover fixed costs; find the exact unit count where profit begins.
- Discount Calculator — every markdown erodes the markup you set; see exactly how much a 10% or 20% discount costs you in profit.
- ROI Calculator — markup tells you profit per sale; ROI tells you how hard each invested dollar is working overall.
- Freelancer Hourly Rate Calculator — for service businesses, your hourly rate IS your selling price; set it to cover costs plus your target markup.
- Financial Health Score Calculator — markup is one metric; this 10-factor score puts it in full financial context.
- Late Payment Interest Calculator — overdue invoices delay the profit your markup earned; quantify the carrying cost.
- Loan Payment Calculator — financing costs are a fixed expense that your markup must cover; model the impact on profitability.
- Overhead Cost Calculator — overhead is the indirect cost layer your markup must also cover; allocate rent, utilities, and admin to see true profit per sale.