2026 Salary Data · Business

Marketing Manager Salary in Austin, TX

A complete 2026 breakdown of what Marketing Managers earn in Austin — base salary, hourly rate, top employers, and tips for negotiating the highest offer. With percentile data and cost-of-living context.

Marketing Manager Pay in Austin (2026)

$118,250
Median annual
$56.85
Hourly rate
$88,687
25th percentile
$153,725
75th percentile
$195,112
90th percentile
+10%
vs national avg

Salary Breakdown by Experience Level

ExperienceAnnual SalaryHourly Rate
Entry-level (0-2 years)$76,862 - $100,51236 - 48/hr
Mid-level (3-5 years)$106,425 - $135,98751 - 65/hr
Senior (6-10 years)$135,987 - $171,46265 - 82/hr
Lead/Principal (10+ years)$165,550 - $218,76279 - 105/hr

Salary Comparison: Austin vs Other Major Cities

CityMedian Salary
New York, NY$100,512
San Francisco, CA$141,900
Chicago, IL$118,250
Austin$118,250
Houston, TX$100,512
Phoenix, AZ$118,250

Top Employers Hiring Marketing Managers in Austin

Major employers in Austin hiring Marketing Managers include:

How to Maximize Your Marketing Manager Salary in Austin

  1. Specialize in a high-demand area. B2B SaaS, growth, or performance command 10-20% premiums in Austin.
  2. Get certified. Industry certifications like HubSpot, Google Ads, or analytics certifications often come with 5-15% raises.
  3. Switch employers every 2-3 years. Job-switchers typically get 15-30% raises vs. 3-5% annual raises.
  4. Negotiate your starting salary. Use our Negotiation Script generator. Most people who negotiate get 10-20% more than the initial offer.
  5. Build a portfolio of side work. Freelance Marketing Manager income can add 20-40% to your base.

Cost of Living Adjustment

$118,250 in Austin goes further or less far depending on cost of living. With housing costs of ~$1450/month for a 1-bedroom apartment, your take-home after housing is approximately $100,850/year. See full cost of living in Austin.

Frequently Asked Questions

What is the average Marketing Manager salary in Austin?

The average Marketing Manager salary in Austin is $118,250/year ($56.85/hour). The 25th percentile earns $88,687/year, the 75th percentile earns $153,725/year, and the 90th percentile earns $195,112/year.

Is Marketing Manager a good career in Austin?

Marketing Manager is a high-growth career in Austin with a strong job market. The median salary is above the national average for this role.

What is the highest paying Marketing Manager job in Austin?

Top earners (90th percentile) in Austin make $195,112/year. These are typically senior Marketing Managers with 10+ years of experience, often in management or specialized roles.

⚠️ Estimate only. Salary data based on 2026 BLS, Glassdoor, and Payscale data. Actual offers depend on experience, employer, and negotiation. Full disclaimer.